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Molson Coors brings back Rickard’s Rules of the Round for male pub-goers | Marketing Mag

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
May 15, 2014 | Brenda Bouw

In a attempt to raise brand awareness among its target market – the young professional male trying to look cool – beer brand Rickard’s is rolling out phase two of a social media advertising campaign called “Rules of the Round.”

http://www.marketingmag.ca/news/marketer-news/molson-coors-brings-back-rickards-rules-of-the-round-for-male-pub-goers-111123


 

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